Mitchie Matcha

Role: Graphic DesignerSocial Media Strategist
Timeline: June – Aug 2026
Skills: CopywritingCreative DirectionSocial Media Marketing
Tools: FigmaIllustratorPhotoshop

Context

Overseeing the brand direction, copywriting, and design for Mitchie Matcha’s social media @mitchiematcha and merchandise!

“Salted Maple Matcha” hand-lettered in syrup on a white surface

Sketched bubble lettering that reads “Salted Maple”

Instagram post announcing the Salted Maple matcha’s return on July 1st, shown in a Mitchie Matcha cup on a sunny table

Instagram post asking “Should we bring our matcha Nanaimo bar back?” over a photo of the bar on a plate

Instagram post showing the matcha Nanaimo bar from the side, with callout labels for each layer

Instagram post of the Mitchie Matcha July menu card next to an iced matcha

“Meet the Artists” Instagram post: three smiling artists in a scalloped frame on a green textured background

Artist spotlight post for Clara: a polaroid portrait, her embroidery work, and a card listing why she loves embroidery, how long she’s embroidered, and her favourite drink order

Artist spotlight post for Christa: a polaroid portrait, embroidered patches, and a card listing why she loves embroidery, how long she’s embroidered, and her favourite drink order

Artist spotlight post for Sara: a polaroid portrait, an embroidery hoop, and a card listing why she loves embroidery, how long she’s embroidered, and her favourite drink order